Billionaire philanthropist Eli Broad and the Broad Art Foundation unveiled architectural renderings for a new gallery showcasing contemporary art (which will be known as The Broad) planned for Downtown Los Angeles.
The site is across from the Walt Disney Concert Hall and the Museum of Contemporary Art (MOCA), the blossoming cultural center of the city which has attracted $15.5 billion in private investment over the last decade.
"This has been some 40 years in the making," said Broad. Building is expected to start this summer for a 2013 opening date. The firm Diller Scofidio + Renfro designed the building.
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